Posters, flyers, papers and how you can use QR codes to enhance them

Interview with Irene de la Torre Arenas

You may think that QR codes aren’t new. But it’s actually quite something new in our field.

We as statisticians, should not just leave the use of QR code to other functions such as medical writing. Instead, let’s leverage this tool to have an impact and improve our output.

Listen while we discuss the following points:

  • Connection between paper world and digital world
  • What is possible in the digital world
    • Additional data
    • Background information
    • Exploration of data (interactivity)
    • Augmented reality (show psoriasis on your skin)
    • Animated charts
    • Scrolly-telling
    • Capture information about the reader and show customized information (how would the results look like for me)
    • Capture email and receive follow up information
    • Connect to a community

Irene de la Torre Arenas

She is a data designer specialized in visualizing information in understandable and meaningful ways. She works as a Visualization Lead at UCB since February 2021. Before her current role, she worked at BBC News, where she was part of the UX&Design and the Data Journalism teams, and at the MIT SENSEable City Lab. She has also collaborated with other media and advertising organizations in Spain.

In 2017, she gave Data Visualization classes at the MIT School of Architecture. One year later, she designed the didactic program Communicating with Data that MIT developed for the Dubai Institute of Design and Innovation.

She graduated from the MFA Information Design and Visual Communication at Northeastern University. Her work has been recognized in the Kantar Information is Beautiful Awards and the WAN-IFRA European Digital Media Award.

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