Interview with Kat Greenbrook
Storytelling allows businesses to better understand insight.
Data visualization is a great tool to help share, or tell a story, but relies on the story being written first. Improved data communication comes from combining good visualization with a well-written narrative.
At storytelling with data, the goal is to rid the world of ineffective graphs and help people elegantly communicate with data. They aim to bring data to life and use it to tell a story to an audience, with a focus on simplicity and ease of interpretation. They believe everyone can inspire positive change through the stories they tell with
Forbes also discussed the importance of telling a great data-driven story and gives a good example of how to do it. Telling a great data-driven story can be useful for both stakeholders and your customers and can drive better decision making within an organization and also drive conversions with your customers. By using data visualization to make key observations about your customers and their wants, it can help with lead generation and customer retention.
There’s a lot to learn to be a good data storyteller.
Today, I’m talking with Kat about:
- What do you understand by storytelling with data?
- Why is it important?
- Which role should statisticians play?
- What skills do statisticians need for this?
- Where to learn these skills?
About Kat Greenbrook
Kat is the founder of Rogue Penguin that facilitates a workshop for data story writing and visualisation. She is a Data Storyteller / Workshop Facilitator / International Speaker.
She has over ten years experience in analytical modeling roles, but after a shift in vocation now focuses on the challenge of data communication. Kat retrained in digital design and uses visualisation as a tool to help businesses tell their data stories.