British Airways, CROs, Programmers – why you should start with Why


You have probably heard about Simon Sinek and his golden circle. If not, have a look at his great TED talk here. 

In this episode we explain via a nice story with BA, what the impact of starting with why can be. We also cover how you can more effectively work together with CROs and Programmers as well as new team members.


Learn from this episode to better communicate and set you and your team up for success.

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